Marketing & Management Marine Resource Management

Question: Define the Marketing Management for Marine Resource Management. Answer: Approach for marketing Leopard controls is one of the leading providers of Web based solutions based on an open system. Although the company has been able to won contracts and achieved quality in its services over the last twenty years, gaining market recognition and influencing more customers towards their purchasing decisions would be helpful for the company in gaining competitive advantage in the future. Here, the marketing professional comes into existence. The professionals are required to implement various promotional strategies, which could help in meeting the required objectives of the firm (McKenzie-Mohr 2013). The marketing managers are required to promote the range of services that the company provides to its customers including the electrical installation, upgrade, management and maintenance services which it provides all over Western Australia. These professionals should be promoting the abilities of the resources and experiences in the electrical fields through the use of social media and net working sites. The marketing professionals are the resources who would be providing a vision for the company in the future. By implementing appropriate strategy, the professionals would be helpful in confirming the values and purpose of the organization to leverage its strengths, and alleviate shortcomings. The marketing professionals are required to promote the client oriented strategy that the company implements, which could be helping in providing the quality installation at a good price. The marketing managers should be promoting the electrical and management (BMS) services that the company provides in such a way such that to convince the home-owners and businesses to contract for the same. Moreover, they are also required to make sales calls to the remodeling and contractors and get in touch with the government policies (Jackson 2015). This would help the company to gain knowledge about the requirements of the clients who would be requiring an electrical contact. The other tactics include the direct mail, website and sales letter which would be promoting the offers and prospects of the electrical contracts. This marketing strategy would be helping the company to encourage its customers for hiring the services of the company in case they require electrical needs in the future. Advantages and disadvantages Advantages of Leopard Controls Approach Since inception, Leopard Controls looked to gain a strong footing in the industry. The top-brass of the firm believed that the unit would be successful in its operations by offering clients something unique and special which they had never had in previous times. The firm has devised a model of the simplified inventory system. That helped to lower the costs and keep track of the services and solution that the firm had in hand. Leopard Controls maintained speed and efficiency in its management system which enabled the firm to introduce efficacy in its ranks. The profitability had increased in leaps and bounds propelling the firm to uphold the level of profitability in its operations and maintain a compact decision-making system which is important at various points of product life cycle. The performance has been strong, and the company received huge contracts which were very crucial for the development of the firm, by and large (Leopold 2016). This system gave a sense of control to the management of the firm. Leopard Matrix functioned with a machinated inventory system thus helping the management to take stock of its products and pull a report at its convenience. Shortcomings of the system The risk of intrusion is a turn off as far as Leopard Matrix is concerned. Though the system has been successful in creating profitability, it comes with an iota of risk. The firm may incur a loss due to risk factors that may hamper the growth and development of DCE Electrical. This fails to address the issues in allocation, namely, people, time, cost and opportunity (Hamm et al. 2016). Various researches portray that the Leopard Matrix may be expensive. It is important for the firm to implement the matrix process which conforms to the needs of the organization in question. From a technical perspective, the disadvantage is that the resources may experience a difference in performance. Leopard Matrix entails over additional cost. Though the cost is on a lower side implementing a new system could be a barrier for the organization (Dolgopolova et al. 2014). Reference list Berkes, F., 2015. Coasts for people: Interdisciplinary approaches to coastal and marine resource management. Routledge. Dolgopolova, I., Hu, B., Leopold, A. and Pickl, S., 2014. Economic, institutional and technological uncertainties of emissions tradinga system dynamics modeling approach. Climatic change, 124(3), pp.663-676. Doyle, M.W. and Von Windheim, J., 2015. Environmental management strategy: four forces analysis. Environmental management, 55(1), pp.6-18. Hamm, J.A., Hoffman, L., Tomkins, A.J. and Bornstein, B.H., 2016. On the influence of trust in predicting rural land owner cooperation with natural resource management institutions. Journal of Trust Research, 6(1), pp.37-62. Jackson, P.A., 2015.The Homeowners Guide to Buying Replacement Windows and Hiring Contractors: Insider Secrets that Will Save You Time, Headaches, and Money. BlogIntoBook. com. McKenzie-Mohr, D., 2013.Fostering sustainable behavior: An introduction to community-based social marketing. New society publishers. Leopold, A., 2016. Energy related system dynamic models: a literature review. Central European Journal of Operations Research, 24(1), pp.231-261. Poudel, K.L., Johnson, T.G. and Tewari, R., 2016. Property Rights and Sustainable Natural Resource Management. Environmental Management and Sustainable Development, 5(2), pp.30-40.