Analytical Argument Ford Mustang Assignment Example | Topics and Well Written Essays - 1000 words

Analytical Argument Ford Mustang - Assignment Example The bold and loud design was an acknowledgment of the rebel hippy culture that was in vogue(Kleihauer). The colors of the cars are to this day a reflection of the strong American pop culture. The automakers found a creative way to incorporate the youthful 60’s counterculture into the rumbling machismo of the Mustang. These underlying currents are vividly visible in the verbal and visual texts regarding Ford Mustang over the years. There haven’t been many drastic changes in the car's design, accept a few, over the past 48 years reflecting a consistency of belief of the American culture in qualities such as Strength and Speed. The Ford Mustang came out amongst a publicity blitz with the print and the TV media ablaze with its advertisements. On Memorial Day, in the same year, a white Mustang with blue dorsal racing stripes leads the field(Mustang). It was a strong visual text for the millions of people who saw the picture of the muscle car painted out in national colors which reflected the fascination of the Americans with strength. In the first verbal example, the Mustang is referred to as the stuff dreams are made of. This was the first official commercial of the car, but the point to ponder here is how this verbal text molds the mind of an average man into believing that a sports car is what defines his dreams. The American perception of luxury was defined by the unprecedented success of the Mustang in its initial years. It did not hold any economic significance as it was not fuel consumption friendly nor of much domestic use. But marketers carefully targeted the youth through their verbal text b propagating the idea of independence to live the dream life of adventure and freedom. Â